LEO
The zodiacal sign of Leo commences on July 23rd, but for seven days, being overlapped by the "cusp" of the previous sign, it does not come into full power until on or about July 28th. From this date onwards it is in full strength until August 22nd and then for seven days gradually loses its strength on account of being overlapped by the "cusp" of the incoming sign "Virgo".
Represented by the lion, king of the jungle, Leos must be in control of their lives at all times. These people represent what might be termed the heart force of humanity. They are over flowing with sympathy and are generally generous to a fault. They are themselves exceptionally truthful and honest but they often get terribly deceived and have a tendency in the end to become bitter, severe and over-critical. They usually have large ambition, their aim is to get above the common herd of humanity. They have the power to inspire others and they can lead their men through fire or death. They have an extremely independent spirit. They detest control or being dictated to. They have great tenacity of purpose and will power and if once they put their mind on some plan, purpose or position, they usually reach their goal in spite of any difficulty or obstacle. They make enemies by their frankness of speech and their hatred of anything underhand. They do not like working for others and everything they do must have their personal stamp. But Leo can also represent one of the most generous and magnanimous signs of the zodiac, capable of being wonderful hosts and hostesses. In addition to being constructive and inventive, Leos are good organisers, directors and 'ideas men' who leave the detailed and technical works to others. They radiate warmth, affection, kindness and a strong personal magnetism which makes them extremely popular. They enjoy being admired and praised for their accomplishments and desperately need the approval of others. Difficult aspects make them too demanding, too authoritative and too egoistic to concern themselves with the needs and opinions of others.
LOVE LIFE
They crave for love and this is one thing they seldom get. They are keenly attracted to other strong personalities. Their exaggerated faith in human nature is their stumbling block in love and friendship, leading to many tragedies, heart breaks and estrangements.
MATERIAL SUCCESS
They are usually lucky in money matters. Their financial prospects are hopeful and are likely to gain through superiors and persons older than themselves.
It promises success in any legitimate business they go in for.
NEGATIVE TRAITS
The crimes attributable to Leos are those including gambling and speculation, a major blow to pride and self-respect, any obstacle in love, jealousy of artists and actors, a struggle for power in higher circles and so on. Usually crimes on a grand scale like a rampaging Lion.